You fought your way through pounds of turkey and faced the sales-crazed hordes of Black Friday but the most daunting part of the week’s just ahead for you ecommerce warriors: Cyber Monday.
Experts are predicting a record Cyber Monday this year, meaning ecommerce sites are about to get a whole lotta traffic starting in t-minus 15 hours. The hype is high (Mobile Thursday what the what?!), but since lot of our clients are going to be working a ton over the next 24 hours as their sites are inundated with shoppers, we thought we’d share some last-minute tips with you.
Chartbeat + Cyber Monday= Real-time retail
You’ve been planning and prepping, but as we know with the slippery social web, not everything can be predicted. The Chartnerds put their heads together and drafted up a Top Five Ways You Can Use Chartbeat’s Data on Cyber Monday List: A Tab-by-Tab Guide to Real-Time Success. Clearly, we’re still working on that title, so let’s go with:
How Chartbeat can help you kick butt on Cyber Monday
1. Get Up-Close-and-Personal with Your Top Pages: Sleuth out your most popular items using Chartbeat and make sure those those products are featured prominently on your homepage.
2. Get to the Source: Know how shoppers are getting to your site and if they’re new or returning. You may need to give them a little extra TLC if they’re hitting you from a search engine for the first time, for example. If you’re getting a ton of mobile traffic, make sure you have a team focused on giving it some extra manpower tomorrow. Things always go awry at the worst possible moment – make sure you’re ready.
3. Create the Buzz: See what all the chatter is focused on – which of your products are getting last-minute attention and do the work to make sure all those Twitter influencers know your shop is the place to score it. And, of course, triple check that it’s easy to find when they hit your site.
4. Don’t Make ‘Em Wait: You’ll need to keep an eye on your fast as a rocketship or slow as a snail user page load time. Shoppers aren’t inclined to wait more than a second or two for your the product to load on site so they can scoop it up. They’ll move onto another site in a flash.
5. Geo-target: Target your inventory to the right places. We have some pretty quick and cool geo data that gives you a snapshot of where your site visitors are coming from. Getting a lot West Coast visitors on your site? Alert your Bay Area warehouse to get ready for a ton of orders.
Best of luck tomorrow, dear ecommerce friends. We’ll be standing by if any of you guys need a little Chartcorps or Dev support. Just holler if you need us.