We hate to break it to you, but you’re not in a monogamous relationship. Your audience has been seeing other sites.
While your site is amazing at some stuff, it probably needs some TLC in other areas. But which ones? Is your audience ending up with your competitors because their search results are amazing while loving you because you’re killer at social?
It’s time you knew how you stack up against sites like you. As part of the Chartbeat network, you’re one of thousands of sites we monitor every day.
We’ve anonymized (so no one knows your site is compared to theirs and you won’t know exactly who is in your Peer Group either) and aggregated our network of data, filtered it through some intense algorithms and will now be delivering it in context for you in a new feature called Peer Stats.
Peer Stats let you see information about sites that are similar to yours. What does similar mean, you ask? Great question. Right now it’s based on a bunch of stuff like your daily traffic pattern, size of your site, and your industry. This last part we need your help with.
The first time you log into your dashboard, we’ll give you a quick survey asking you what kind of site you have, so we can make sure you’re matched up with the right competitors.
Big sites are different from small sites, and your tech blog is different from that guy’s Tumblr with pictures of dogs standing on things. You treat yourselves differently, and so do we.
In fact, because we know your site is different from all the others, we’ve also given you new ways to learn about your own content. Until now you’ve seen top pages content – only those pages with the most traffic.
Now, we’re introducing Notable Pages, which highlight the most interesting aspects of your site, regardless of the amount of traffic they’re receiving.
Say you have a page that’s suddenly getting 99% of all traffic from Social sources. Whoa. Huge. Important to know why that’s the case when the rest of your site is averaging around 20% of its traffic from Social, right? Maybe you can learn from this page and apply those insights across your site immediately.
Or there’s a page that’s suddenly surging with new user visits vs. the returning users that it normally gets. You should probably create some new content or related links or the like to make sure you treat these new users carefully to convert them into loyal members.
Notable Pages and Peer Stats give you a bit more context to the story of your site. They give you an instant answer to how your site’s doing today.