Chartbeat Hacks: Track your competitors using Chartbeat

If you’ve had a chance to play around with Chartbeat, you’ll have found that it is more than the heartbeat of your site. Beyond the ability to see how many people are on your site in real-time and get event alerts, another great feature is the Twitter History tool on the Historical tab. This tool enables you to get a graphical sense of how much of an impact the search terms you set have had on twitter over the past day, week or month. You can see how the twittersphere responds when Techcrunch reviews your site or you launch a new product or service.

While, the most common terms that our users track are search terms around themselves, their products or their website, this tool becomes even more useful when you realize you can also use it to track competitors. For example, when news of the Techcrunch tablet leaked today, I began to track it using Chartbeat. This graph shows how the twittersphere responded to the news over the course of the morning:

techcrunch tablet

From there you can zoom in on specific times of interest like that initial morning bump:

Techcrunch tablet zoom

Another valuable way to use the Twitter History tool is to track and compare your site against your competitors. You can track up to five search terms and see your twitter impact compared to competitors. This graph snapshot shows tweets mentioning Mashable vs. tweets mentioning Techcrunch between 9am and 12pm today:

Mashable vs Techcrunch

When you start to map this data over a week or month, you can start to get extremely useful feedback on just how effective your marketing is, benchmarked against your competitors. What’s more, you can watch the reaction in real-time as you manipulate your messaging. So, experiment with the Twitter History tool and if you come up with other creative ways to use it, we’d love to hear from you!

One thought on “Chartbeat Hacks: Track your competitors using Chartbeat

  1. I strongly agree that the iPad will be a great sucsecs. But I will add a few more reasons (and predictions):1 Everyone who loves simplicity and hates computers will gravitate to the iPad. That market is about 80%+ of the population2 As speed and storage increase over the next couple of years we will see the iPad become un-hitched from your regular computer. iTunes will move to the cloud, as will your music and other media. The current need to sync an iPad to a computer will diminish and then disappear.3 Then iPad will become the de facto notebook. Today’s notebooks using high-powered Intel chips will be for power users only, and that’s a very small minority of people. Less than 20% of buyers. Folks, you cannot forget the power of Moore’s Law to empower the iPad.We are on the brink of a computing revolution. Two things are here to stay: touch screen and no access to file structure computers. A day is coming soon when computing will mean iPhones and iPads (and their competitors) to the vast majority of people.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s